New ground-up design highlights the convenience store chain’s local roots.
HONOLULU – Aloha Petroleum Ltd. has unveiled the first “ground-up” version of a new prototype design for its convenience retailing sites that highlights the chain’s local roots.
The 3,000-square-foot store and adjoining fuel islands opened in the Kahala suburb of Honolulu. Aloha’s former c-store and fuel islands on the site were demolished to make way for the new structures.
“The company wants to position its convenience operation as the convenience store brand of choice in its markets,” said Joseph Bona, president of the retail division of the New York-based CBX, which designed the store.
One of the most commanding of the new design elements is the restyled Aloha logo found repeated on the façade signage, gas canopy and pumps.
Inside the store, customers can find the stylized Aloha “A” repeated on green wallpaper that calls attention to foodservice areas.
“We are very pleased with the Kahala prototype,” said Richard Parry, Aloha president and CEO. “We believe that this sets a great foundation for Aloha Petroleum’s plans to expand and further develop our c-store business in Hawaii.”
Want to see for yourself? Be sure to attend the NACS Show Ideas 2 Go General Session on Oct. 3. The new Aloha concept store is featured in the lively 40-minute video tour of innovative store concepts from across the country.