In case you missed it, we’ve launched a new offering: leap by CBX.
Leap by CBX is our proprietary Agile methodology that lets companies and brands not only think like start-ups, but also act like them, by cutting down the new-product development cycle by roughly 18 months.
Knowing that start-ups are driving the pace of change in just about every sector of the US economy, retailers and CPG manufacturers need to get from concept to brand in-market faster than ever to compete and win.
Stacy Hintermeister, our VP of Marketing & Growth, sat down with BXP (virtually, of course) to talk about our hybrid approach that blends elements of both Agile and Design Thinking to meet the needs of our clients. She also shares some tips and tricks for those of you who aren’t ready to take the leap just yet… but you’ll have to read the article for those.
“While the terminology and alternative structures in leap may take some getting used to, there’s no need to be intimidated by the approach,” says Hintermeister. “Given our experience in shifting the brand and product development cycle into higher gear, we think it’s definitely worth a look.”
Not sure if leap by CBX is right for you? Take this quiz.
Read the full article in BXP magazine.
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