April 14, 2020
thank you, from Cbx agency
We started CBX 17 years ago based on the notion that “connecting to the lives of people is what matters most.” We dreamed of pooling our collective experience growing brands and agencies and, like so many entrepreneurs, doing things differently, independently, better.
We expected to build iconic brands, to support start-ups like our own, and to nurture talent and relationships.
We expected to grow individually and as a team, to do great work, and to have a little fun along the way.
We expected to win some accounts we didn’t expect, to lose some pitches we thought were slam dunks, and to support and participate in our communities.
We did not expect this.
The pandemic-driven upending of our lives, families, nation, and economy is reshaping all of us—from our phone habits and exercise routines to our families and friendships, and how we go about business. Despite the tragic loss of lives, the millions of people who are temporarily out of work, and the hardship and struggle, there is much to be thankful for, and we wanted to take a moment to share our gratitude.
Thank you to our CBX team. We are only 85 people, but there are hundreds of examples of colleagues showing true grit and determination to get exceptional work done collaboratively and to lean in when there’s more to do, and putting thought and consideration into making the new way of working an exceptional one. The clarity, camaraderie, and collective will to smile and make-do inspires us.
To our network partners, Lonsdale, Cowan, and DXAgency, we value our relationships beyond serving clients. We are kindred spirits committed to a shared path, through the glories and the challenges, such as we all face today.
To our professional partners in all their specialties, to the suppliers and to the communities in which we work and live, we recognize the shared value and communal obligations. We are inextricably linked and truly thankful.
And to our clients—we are simply honored to work with you. So many of you create the products and provide the services deemed essential for survival—from food and beverages to medicines, household goods, and so much more. We are continually uplifted and motivated by the dedication and generosity of your organizations and your people.
There’s been a saying around CBX for many years, and it rings more true than ever: “It’s a small world—be nice to everybody.” So, thank you to everyone, for the continued faith, for the inspiration to move forward, and for reinforcing our unyielding belief that “connecting to the lives of people is still what matters most.”
We remain here for you, open for consultation, conversation, and commiseration.
In solidarity—
Nancy, Todd, Rick, & Gregg
