Evan
Gettinger
PrincipalAs a Principal at CBX, Evan is responsible for growing the agency’s relationships, strengthening its service offerings, and broadening its commitment to clients.
Evan believes that everything we do reveals something about who we are, how we think, and what we want. After studying the discrepancies between what people say, think, feel, and do at ad agencies early in his career, Evan moved into brand consulting where he has had the opportunity to partner with businesses in evolving their growth strategies, products/services, customer experiences, go-to-market approaches, employee engagement practices, and marketing operations to better align with both the interests of those people and the businesses themselves.
Prior to joining CBX, Evan was the Head of Strategy in North America at global branding agency Superunion (WPP), where he led the development and deployment of the agency’s global strategy offerings across regions. Over the course of his career, Evan has helped iconic brands across categories challenge convention, command attention, and inspire change in ways that generate long-term value while seizing the moment culturally. A history of working both upstream and downstream has enabled him to take a more holistic approach to brand-building for clients such as The Coca-Cola Company, Microsoft, Ford, Medtronic, LG, AstraZeneca, and KPMG.
Between roles in branding, Evan founded a manufacturing business in 2019, aimed at designing next-generation performance cleaning products for the toughest industrial workspaces. He secured distribution of those products throughout North America and part of Western Europe, which helped essential businesses, such as Kellogg’s, FedEx, PSEG, and Walgreens continue operating safely in the early months of the Covid-19 pandemic. That business continues to operate and is led by Evan’s brother Jared.
