CBX’s Managing Director Satoru Wakeshima and Kara Buckler, Senior Director of Creative & Design at The J.M. Smucker Co.,...
In her article entitled “Marketers Can Avoid Greenwashing: How Your Brand Can Stay True to Its Environmental Claims,” branding...
CBX Partner Todd Maute was invited back to the Flexible Packaging Podcast on The Packaging Perspectives channel to discuss...
Let’s talk facts. 92% of consumers purchased or planned to purchase a product with social or environmental benefit in...
Branded craft brews present some of the same challenges and rewards as branding in the wine category. The rules...
In case you missed it, the National Association of Convenience Stores (NACS) hosted their annual Convenience Store Trade Show...
Lauren Kossar, Associate Creative Director at CBX, gives us the new generation of holiday design strategy in her article...
Did you ever wonder how the same brand can live in completely unrelated areas of the store? From household...
I started my career in New York City as a graphic designer in 1980 at 19 years old. I...
Online pharmacy alternatives can be awfully tempting to consumers, offering cheaper prices and the convenience of having your prescriptions...
Milk-Bone has been an iconic American brand for over 100 years, but it was time for a little refresh....
In this edition of #StraightTalk, our own Satoru Wakeshima had the pleasure of speaking with Ryan Thomas, VP of...
What makes private brands successful? How has private label branding changed in recent years? One of our CBX partners...
CBX worked with Hain Celestial to craft the brand purpose, brand meaning, design strategy, packaging design, and website design...
Award-winning packaging design, including structural design innovation and brand architecture, for Valvoline motor oil.
CBX worked with Hain Celestial on the brand strategy and packaging design for MaraNatha, a premium brand of all...
CBX work with Hain Celestial on the brand purpose, brand meaning, design strategy, and packaging design for JASON personal...
CBX rebrand, design strategy, and packaging design for Chex cereal.
CBX brand positioning, design strategy, packaging design and brand guidelines for Gillette's The Art of Shaving brand.
CBX worked with General Mills to create Pillsbury's brand purpose, brand meaning, design strategy, brand architecture, packaging design.
CBX worked with Merck to create a new name, and design a new, innovative consumer prescription drug experience within...
CBX redesigned the iconic American cereal brand, Cheerios. The brand architecture and packaging design helped unify the portfolio and...
CBX created a new brand for General Mills called The Good Table. Brand purpose and meaning, naming, brand voice,...
CBX developed the Green Valley brand; brand positioning, design strategy, naming, packaging design, website design.
CBX worked with Kimberly-Clark to create the U by Kotex brand; brand purpose and meaning, design strategy, brand architecture,...
Belsomra is a hell of a drug. For an insomnia medication, this was a real breakthrough. The pill is...
CBX worked with Hain Celestial to refresh the Terra brand; brand positioning, design strategy, brand architecture, packaging design.