Our team developed a brand story called “The Wonderful Quest.” CBX focused on crafted color and texture, hand-tooled typography, and emotive photography to bring consumers along for the visual journey and product experience. We used these visual cues to offer members unexpected moments of discovery: transporting them to the place of products’ origins; tempting their taste buds with intriguing flavor depictions; and giving them distinctive product backstories that speak to the quality and expertise exclusively offered only by Sam’s Club. The execution gives members a sense of discovery every time they shop the aisles. CBX designed countless SKUs across multiple categories… from pots and pans and imported dried fruits to sangria and single-origin coffee. The new brand image delights members at every turn.