The Call
What does an NYC-based drug store located in the heart of hipster Brooklyn need to stay relevant? A killer growler bar, of course.
What we did
Naming
Brand Identity Design
Packaging Design
Retail Experience Design
The Work
Creating unique, locally relevant experiences was a key aspect of the Duane Reade retail strategy. For select stores in Brooklyn, CBX created Brew York City, a new private label brand and growler bar experience. Now customers pick up a batch of fresh brew as they stock up on other everyday necessities…like Entenmann’s Donuts. Because, like our favorite Kansas Monk, Brother Epp, famously stated, “without beer, things do not seem to go as well.”
