North American Transform Awards - 2020
Best Visual Identity From A Lifestyle & Wellbeing Sector, Best Use Of Visual Property
CBD products have exploded onto the marketplace, spanning oils, lotions, athletic wear, vitamins, beauty products, and food, to name just a few. We researched products across all categories and found that most brands focus on either medicinal benefits or pure aesthetics – not ideal for our trendy and well-informed consumer.
We positioned Mighty Healthy as the CBD brand to transcend the clinical and prescriptive category norms. Instead, the brand would combine appealing lifestyle aesthetics with health and wellness, bringing emotional benefits to the forefront in a bold and categorically distinct way.
BRAND STRATEGY
DESIGN STRATEGY
BRAND VOICE
IDENTITY DESIGN
PACKAGING DESIGN
WEBSITE DESIGN
With the creation of the Mighty Healthy brand, CBX designed the very essence of cool, bringing the look and feel of luxury to everyday wellness.
The identity created for Mighty Healthy strikes a balance between the active and passive and communicates the feeling of “leisurely alive.” Black and white primary colors with simple, type-driven iconography communicate function effortlessly, while vivid colors layered with texture and movement bring style to the surface.
The brand’s luxurious positioning and passionate and empathetic tonality – bold and visionary – are clearly conveyed through packaging, website, sales brochures, and promotional offerings.
Since launch, Mighty Healthy has received rave reviews for using the finest ingredients and creating products that fit individual lives and styles.
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